Piggy’s new era has dawned
Revitalization of an historic brand in the world of Iberian hams. Since 1879, Sánchez Romero Carvajal has been the name of a company and an historical product linked to Jabugo -- the heart of the world’s best hams.
The global objective was to relaunch Sánchez Romero Carvajal as the premium brand that it is, celebrating its origins and centenary past with a fresher, bolder, happier and more positive identity.
The global objective was to relaunch Sánchez Romero Carvajal as the premium brand that it is, celebrating its origins and centenary past with a fresher, bolder, happier and more positive identity.